5 Simple Steps to Creating A Great Mission Statement

Mission Statement

For many the Mission Statement is a thorn in their side… a necessary evil that just comes with the territory when launching a business.

We all understand the importance of a first impression and in its simplest form that’s exactly what a mission statement is. The initial opportunity for you to put your best foot forward, as it helps to define goals, ethics and overall company culture. The key is to find that balance between realism and optimism.

The last thing you want is a generic mission statement full of fluffy words that would work for any business under the sun.  So to help, I’ve broken down the daunting process into a simple 5-step plan. Simply grab a pen and paper and get to it.

1. Write down three words that describe your company.

Do you want people to associate you with words like creative, trailblazing and vibrant?  Maybe traditional, dependable and trust-worthy? If you have a slogan that may be a good place to find appropriate words.

2. Who is your dream client and ideal customer?
Define your target audience.

Just jot down the first few things that come to mind, we’ll worry about adding finesse to everything later.

3.  What sets you apart from your competitors? What makes your business special and different?

Keep this to one or two sentences. If you’re having trouble with this question, then take a fresh look at your business plan.

4. What are your aspirations, and goals for the business?

Aim high and, make it achievable. A mission statement is supposed to point you in the right direction – straight to the top of the success ladder.

5. How does the existence of your company make the lives of others better?

Sounds scarier than it actually is. You don’t have to be putting and end to world hunger to make a difference. (Providing pain relief and stress reducing massages makes the world a better, happier place!)

Now that you’ve got all these ideas down on paper, craft it all together in a couple sentences NOT paragraphs. It should take no longer than 30 seconds to read. Get your employees’ opinions on whether or not it is representative of the company’s identity and culture.

Voila, you’ve got yourself a great mission statement. Remember as you grow and prosper you will need to update the mission statement, and that’s a good thing!

Time to share that creative genius of yours and help inspire others by leaving your mission statement in the comments below!

To Your Continued and Ever-Growing Success,


P.S.  If you’re in need of more direction, including a strategic plan for your business, contact me today to schedule your complimentary Strategy Call.

10 Ways to Stay Motivated During Trying Times

Staying Motivated

Purposefully infuse your life with a positive perspective and

motivation will never be in short supply.

When times are tough however, becoming discouraged is very easy to do.

I truly believe the old adage, “when the going gets tough, the tough get going.”  I know how hard it can be to keep your head up at times, so I’ve compiled ten ways to stay motivated when things just don’t seem to be going your way.

1.  Take control over what you can and…

…stop worrying about and let go of what you can’t!  It’s so very easy to get caught up in those things that are out of your hands.  Learn to recognize the difference and get over the things you have no say over.  There’s no sense in dwelling on what you can’t change!  Devote your intentions and attention to more purposeful actions that will truly make a difference.

2.  Surround yourself with positivity

Negative people will only serve to bring you down.  Seek out the positive-thinkers who focus on the good and allow their positivity to influence you.  This will ensure a “can-do” attitude through trying times when you’re more apt to be pulled into thinking negatively.

3.  Speak positive affirmations

The most important asset I have is myself.  In an earlier blog post I asked you to repeat that affirmation.  Words can move mountains, so make sure you’re using the right ones.  Many experts, and I agree with them, say the act of talking out loud is helpful in reminding ourselves of the vision we have for our life and all the goals included in that vision.  Write down a positive affirmation and tape it up next to your bathroom mirror.  When you’re getting ready in the morning, repeat it out loud and start your day off on a positive note.

4.  Learn from your mistakes, don’t dwell on them

Mistakes are bound to be made.  If you see the error in your ways, GREAT!  That means you are learning and know what not to do the next time.  More importantly, don’t dwell on the negative, keep moving forward.

5.  Have a plan

Being proactive can save you precious time and even heartache when trying times find their way into your life.  When you take the time to plan, you’ve already done the hard part for yourself by organizing a process from beginning to end.  So if something turns up expectedly, you can problem solve more quickly.

6.  Celebrate milestones big and small

Did you…. land a large client?  Graduate with your Masters?  Drink eight glasses of water today?  No matter how large or small some accomplishments may seem, they are accomplishments nonetheless.  Take the time to pat yourself on the back for all of them!  This self-appreciation helps keep your motivation level sky high.

I go so far as to have my clients write down at the end of each day at least 3 things they can celebrate that they accomplished and/or created that day.  So often we are more focused on what we didn’t get accomplished, that we forget how important it is to celebrate and focus on what we did accomplish.  Action goes when energy flow – if you focus on the what didn’t happen, you’ll create more of what “didn’t happen”, focus on what you did accomplish and create, and you’ll soon be creating even more to celebrate!

7.  Build a support team

We get by with a little help from our friends (family and coworkers) right?  So use them to lean on when unexpected storm clouds roll in.  Not only will their advice propel you toward resolution, the companionship will be a great reminder that you’re not alone.

8.  Recount past victories

You’ve come along way baby, so remind yourself of that.  Back in the day you dreamed about being where you’re at this very moment.  Go back and look at any trophies, certificates or congratulatory items.  By recalling those victories you’ll spark a new sense of motivation you may have thought was temporarily lost.

9.  Expect greatness

This ties in with affirmations AND takes things to the next level.  Wake up and expect to have a great day.  Say it out loud,”Today something wonderful is going to happen to me!”  You will get what you expect.

10.  Fill your mind with inspiring information

Read or listen to anything you find makes you happy.  A boost in energy will give you the motivation to continue on your path even when times are tough.

What tips do you have for others when motivation seems to be fading?  Shout it out in the comments below!

To Your Continued and Ever-Growing Success,


PS – I’ve opened just a few spots for VIP days in the coming months, if you are interested in exploring if this is right for you, apply for a complimentary strategy today!